Brand identity is important for businesses of all sizes. It doesn’t matter what industry you’re in, if you’re a solopreneur or you work for amultinational corporation. How people perceive your brand is essential to your success.
With content marketing, you can inject your personality into your contentand make it unique to your brand. When you establish in people’s minds who you are and what your brand can do for them, it’s easier to persuade them to follow your calls to action.