Words is powerful tool if utilized properly by anyone in marketing or sales. Keyword for ‘guarantee’ is an essential component for most good eCommerce marketing copy.

The word “Guaranteed” appeals to consumer emotional triggers like safety and trust. The word works like a safety net which is a promise made by a retailer to a consumer that they will be pleased with their purchase.

In behavioral economics, studies have indicated that humans are inherently afraid of loss when purchasing an item due to the chance of disliking it. By indicating the word “guarantee” in a sales copy, this would diminish the consumer’s possibility of loss. 

Keywords such as “guarantee,” “money-back guarantee,” and versions like “or you money back” should be applied into their sales copy and so much more…

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