Every technologist, futurist, or thinker will agree: AI is going to be HUGE in the future and it will definitely affect various industries and aspects of our lives. Nowadays, Artificial Intelligence is widely used in digital marketing. It works in the background while making pay-per-click advertising more effective, personalizing websites and much more.
Google has built its business around AI. In fact, it now describes itself as an “AI-first business.” The world of digital marketing has already been impacted by this to a large degree, and the effects are only going to become more far-reaching as time goes on.
According to Forbes, 84% of marketing companies are implementing or expanding their use of AI and machine learning. AI can be used by digital marketing companies in the backend when predicting demand for products or as a way to enhance customer experience (chatbots and Email marketing).
Any marketer who wants to perform well must understand how AI affects search and internet marketing in general. Our course will show you how Google’s AI aspirations are transforming the way we promote ourselves online and how to thrive in AI-driven world.