How to use AI to improve Digital Marketing Strategy

About This Course

Every technologist, futurist, or thinker will agree: AI is going to be HUGE in the future and it will definitely affect various industries and aspects of our lives. Nowadays, Artificial Intelligence is widely used in digital marketing. It works in the background while making pay-per-click advertising more effective, personalizing websites and much more.


How is AI transforming the future of digital marketing?

Google has built its business around AI. In fact, it now describes itself as an “AI-first business.”  The world of digital marketing has already been impacted by this to a large degree, and the effects are only going to become more far-reaching as time goes on.


According to Forbes, 84% of marketing companies are implementing or expanding their use of AI and machine learning. AI can be used by digital marketing companies in the backend when predicting demand for products or as a way to enhance customer experience (chatbots and Email marketing).


Learn how to use AI to improve your digital marketing


Any marketer who wants to perform well must understand how AI affects search and internet marketing in general. Our course will show you how Google’s AI aspirations are transforming the way we promote ourselves online and how to thrive in AI-driven world.

What I will learn?

  • Discover what is AI and Machine Learning
  • Learn what is an AI-first company
  • How AI affects the search
  • Find out how to power your SEO with AI
  • Discover how RankBrain changes search
  • Learn how to thrive in an AI-driven Google
  • Learn more about AI in advertising and email marketing
  • And much more!

Course Curriculum

How to use AI to improve Digital Marketing Strategy Curriculum

  • Introduction
  • What is AI and Machine Learning
  • Google as an AI-first company
  • Preparing for Semantic Search
  • Big Data
  • Computer Version
  • Advertising
  • Email Marketing
  • Chatbots
  • Developing Your AI Skills – Using SQL
  • How to Future Proof Your Marketing
How to use AI to improve digital marketing online course near me

Course info:


  • This course is suitable for everyone


Target Audience

  • Marketers who want to perform well now and in the future
  • Anyone who wants to learn how AI affects the search