Google Ads Mastery: Training Guide


The marketing world has changed dramatically in recent years and Google AdWords is one of the platforms creating this change. It’s one of the most effective methods of paid online advertising available. This advertising system is used by thousands of small, medium and large organisations. All of these organizations have one thing in common.


Unlike other marketing strategies, you only pay for ads people click on. Once you optimise Google AdWords campaigns, you can get a high return on investment which may not be possible to achieve with other marketing strategies.


Paying for online advertising like Google AdWords turns off a lot of people, especially if they are unfamiliar with how this platform works. However, if you do know how it operates or get help from Google AdWords experts, the rewards from Google AdWords can be huge.


What will I learn?


  • Leverage PPC to maximise your inbound marketing efforts
  • Create highly relevant keywords, ads, and landing pages
  • Recognise keyword match types and when to use them
  • Structure your account and set budgets
  • Optimise ad copy to maximise clicks
  • Calculate essential metrics for measuring success

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